Social Media project

     Here is the link to the McDonald's wiki site: https://ism3004.wikispaces.com/McDonald%27s

       Probably the most interesting thing about the project was setting up a Google Alert for McDonald's. By going to google.com/alerts, you can ask google to send you news related to a particular subject by email. As someone who aspires to be a sports journalist I can use Google Alert to give me the most up to date news regarding my favorite teams. It can also be used for long-term research projects, just enter your subject then have the results sent to your email that way you don't have to do multiple searches through the search engine.
      Another thing I learned from this project was how to work in groups through internet only means. I have worked on countless group projects in a physical classroom, but this is the first time I have not been able to work physically with group member. The only issue I had with the group part of the project, was that once Michael decided to use McDonald's for out company he already posted almost the entire project. There was no discussion amongst the group over who would do which part in fact we fought there were only four people in our group until Friday when our last group member finally introduced himself.
       Probably the biggest take away from this project is the overall impact social media has had on businesses and corporations. The fact that McDonald's has eight to nine people whose sole responsibility is to manage the twitter feed, is an example of how every corporation is starting to recognize the importance of social media and more importantly how to use social media to their advantage. Companies that choose to ignore social media will quickly be left in the dust and will have a difficult time generating customer service in a timely fashion. Based on this project, I would consider Twitter to be the most important social media tool.